EDE with HealthSherpa: Your all-in-one solution for your ACA business
To see how EDE could help you, contact us at ede@healthsherpa.com.
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What is EDE?
Enhanced Direct Enrollment (EDE) with HealthSherpa is your full solution for your ACA individual market business. It’s like your own HealthCare.gov—consumers can do their whole enrollment without leaving your site, and you’ll be able to see their data and reach out to them as needed to help them complete their application. This means you’ll get better conversion rates, more efficiency in sales and marketing, and more insight into your customers.
Why get EDE with Healthsherpa?
HealthSherpa was the first third-party vendor certified for EDE in 2018, and we remain the market leader. We have invested heavily in perfecting our EDE platform for our dozens of carriers and millions of users, and we’ve done so in full cooperation with the CMS.
Double Redirect (DRD) vs
Enhanced Direct Enrollment (EDE)
Double Redirect
- Your consumer picks a plans and clicks enroll
- Then they typically have to sign into their account, or create one
- Immediately after that, they are directed to Healthcare.gov, where they need to make yet another account
- After all of this, they are then finally able to start the application process, where there is the opportunity for them to be exposed to all of your competitor’s plans
Enhanced Direct Enrollment
with
- Enhanced Direct Enrollment (EDE) with Healthsherpa
- Your consumer picks and plan and clicks enroll
- Then they are immediately dropped into the application flow
- That’s it! 🎉
How does your organization benefit from EDE?
EDE with HealthSherpa is an essential part of your ACA individual market strategy. EDE widens your sales funnel to let new customers in and allows you to directly reach out to your consumers and support them in enrolling and renewing. EDE reduces application time by 24 minutes and improves consumer conversion by 52%.
Sales & Marketing: Get real-time data so you can engage users at critical points in the application process.
- Seamless handoffs from your top-of-funnel marketing to your exclusive, white-label marketplace
- Integrated to healthcare.gov using the same APIs, for streamlined member enrollment.
- Complete new customer applications and pull leads from healthcare.gov into your EDE marketplace
- Lead scoring, so you know you’re getting to the leads most likely to convert into members.
- Full broker/agent tracking and access to the same branded marketplace for increased conversions
- Access to HealthSherpa implementation experts to ensure you’re making the most of your marketing and sales opportunities
- Renewal notifications and strategies that engage members to maintain loyalty to your brand
Support: Give your prospects and members personalized support, efficiently.
- Link prospects and members to your own support team(s) so that requests, including enrollment assistance, are resolved by your own teams
- Get demographic information in real time
- Easy integration with your internal member and CRM systems for more accurate tracking and timely responses.
Operations: Increase your efficiency when dealing with consumer follow-ups and outreach.
- Coordinate internal teams around accurate data and reporting, including plan sales numbers, median member premiums and plan attributes, and myriad demographic information
- Get accurate enrollment, effectuation and payment data to improve member processes and experiences
- Track broker/agent IDs for commissions and incentives
- Coordinate renewal efforts to increase returning customers
How long does implementation take?
Implementations typically run 30-60 days based on your organization’s business requirements and access to key decision makers. HealthSherpa’s EDE is built on the same APIs as Healthcare.gov. As a result, the shopping experience maintains relative consistency across implementations, which greatly decreases both the standard implementation times and the level of effort required of your sales, support, operations and IT resources.
How do I get started?
To learn more about EDE with HealthSherpa, contact us at ede@healthsherpa.com or fill out the form below.
